Fine art photographers
need money to invest in the right equipment to translate their artistic vision
into artwork. There are a number of things that you can do in order to increase
the value of your prints when you put them out in the fine arts market.
In order to appeal to
collectors, you need exclusive prints to increase the worth of your art. Keep
the following points in mind in order to increase the value of your
professional fine art prints:
Choose the size of the edition
Limited edition prints
tend to come at a higher value when compared to open editions. Keep in mind,
however, that once you set the size, under no condition will you be able to
change your mind to create more images even if they did sell quicker than you
imagined. Doing so would lower the value of the pieces you have already sold.
Soon after you make the
decision of creating limited edition prints, you need to decide the size of the
run well in advance and be clear with potential buyers about the number being
created.
Know how to label your prints
When labeling fine art metal
prints, screen prints, monoprints, photographs and so on, sign each print with
a well-sharpened pencil at the bottom white border outside the image. For
instance, you could choose to indicate the print number on the bottom left, the
tile in the center, and sign on the right with the date. Remember to sign at a
point where it is clearly visible.
Image Wizards offers a
digital printing solution to allow a photographer’s signature on any metal
print with the option of a limited edition numbering service on each metal
print as well.
Think long-term
In an ideal situation, you
would sell out your entire limited edition prints. This might lead you to think
that you should have created more so as to cater to the market, increasing your
sales in the process. This might seem natural but is not considered to be
ethical once the size of your edition has been set.
Try keeping in mind that
demand for your work will translate to interest in your future work. Keep a
list of collectors that are interested in buying and notify them once a new
piece is available for sale.
Leave room for option
In order to increase the
value of your professional fine art prints, clearly, communicate with your
buyers about new pieces. If you are working on a limited edition, for example,
your work is silkscreen, make sure that you explain that the image can never be
printed again at that particular size. This leaves you with an opportunity to
create a poster size limited edition print, and perhaps an open edition of
notecards at a later point in time.
Create a certificate of authenticity
A certificate of
Authenticity (COA) is a standard way to increase the value of prints, reducing
the risk of forgeries in the process. A fine art printing service should
be able to help you out with this. The certificate should ideally be
printed on a premium deckle-edged paper. You could make use of uniquely coded
holographic labels that are affixed to the back of your print.
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